Inwohn: Contemporary Furniture Store
Shopify Custom Theme Design & Development
Inwohn: Contemporary Furniture Store
Shopify Custom Theme Design & Development
The Brief
Industry
Project
Technology
- HTML
- CSS
- JavaScript
- Shopify Liquid
Website
Furniture Ecommerce Complexities
Large furniture purchases involve considerable decision weight. Customers cannot sit in chairs through websites. Scale remains difficult to judge from photographs. Delivery logistics introduce anxiety about damage and installation.
Inwohn needed solutions for these inherent challenges. Their existing platform provided basic functionality without addressing furniture-specific concerns. Competitors with better digital experiences captured customers Inwohn should have won.
Immersive Product Presentation
We developed product pages that compensate for physical absence. Photography protocols capture furniture from every relevant angle. Lifestyle settings show pieces in context. Detail shots reveal material quality and construction methods.
Video content demonstrates what photos cannot convey. Chairs show ergonomic adjustments. Tables extend and collapse. Sofas demonstrate cushion resilience. This motion content reduces uncertainty significantly.
The augmented reality feature addresses scale concerns directly. Customers point phone cameras at their spaces. Furniture appears at accurate dimensions in real time. This technology transformed how Inwohn customers shop.
Presentation elements work together to build confidence:
- dimensional diagrams show exact measurements;
- weight specifications help customers assess handling;
- assembly information sets expectations;
- material samples available for shipping;
- room planning tools visualize multiple pieces.
These tools bring physical shopping confidence to digital channels.
Delivery Experience Design
Furniture delivery creates more customer anxiety than the purchase itself. We integrated delivery planning directly into the shopping experience. Customers see available dates during checkout. White-glove service options appear where appropriate.
The tracking system follows orders from warehouse through installation. Customers know when trucks leave facilities. Delivery windows narrow as vehicles approach. Real-time updates reduce waiting uncertainty.
Post-delivery follow-up captures satisfaction data. Assembly issues route to support quickly. Damage claims process through streamlined workflows. The experience extends beyond payment completion.
Room Planning and Visualization
Furniture purchases often involve multiple pieces. We built planning tools that help customers coordinate selections. Room layouts let shoppers arrange items virtually. Save and share functions support decision-making across households.
The design consultation booking system connects customers with expertise. Virtual appointments discuss space planning. Professional guidance builds purchase confidence. This service differentiates Inwohn from basic furniture retailers.
Style guides help customers understand what coordinates. Collections group complementary pieces visually. Suggested pairings offer starting points without limiting choices.
Trade Program Integration
Interior designers and commercial buyers represent significant volume. The trade portal gives professionals appropriate tools and pricing. Project management features track multiple client orders. Tear sheets generate professional presentations.
Commercial accounts handle larger scale needs:
- Volume pricing. Quantity breaks apply automatically to qualifying orders.
- Project management. Multiple orders organize under single projects.
- Lead time visibility. Manufacturing schedules display for planning purposes.
- Delivery coordination. Multi-location deliveries schedule efficiently.
These capabilities serve professional buyers alongside retail customers.
Results and Continuing Development
Inwohn sales increased 156 percent within the first year. Average order value grew as visualization tools encouraged complete room purchases. Return rates dropped below industry averages.
The platform now supports international expansion. Multiple European markets access localized experiences. Currency conversion and delivery estimation work seamlessly across borders.
We maintain ongoing partnership with Inwohn. Recent additions include a financing integration and a used furniture buyback program. The store evolves with changing customer expectations.
Why customers stay with us for a long time
Shopify web development agency do not work as contractors who just «work out the task», but as partners who think the same way as you, the business owner. For us, not only the process is important, but also the real result: sales growth, customer loyalty, and investment efficiency. That's why we don't just make a website or run ads — we are responsible for making sure that these tools really work for your business.
Security is not a formality for us. We first implement all edits and updates into the test environment to check how they will affect the system. Our analysts study and verify everything beforehand. Backup is enabled by default, and access to critical data is strictly limited. Your business should not suffer because of technical experiments, so we act cautiously but confidently.
And most importantly, we measure success not by the number of pages created or banners launched, but by real business metrics: conversion growth, an increase in the average receipt for marketing, and an increase in the customer's lifetime value (LTV). If this does not happen, we return to the drawing board. Because for our team, a good result is not a completed order, but your satisfied customer and growing profit.
They helped with some customisation on one of our websites and did a good job. The communication is excellent and Max is a talented dev.
Zoofs NZI am very pleased with the new shop feature. Everything has been done exactly as I wanted. It's good to have a partner like Cro Code by your side when you are thinking about developing your shop and want to implement a new feature.
IlalouWe contacted the site for corrections, and we were very satisfied! Everything was done quickly and efficiently. Thank you for the prompt response!
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Anthony BaxterFounder, Simply NootropicsVery good work, very helpfull.
Art Forma HomeСrocode is a great Shopify development team. They work fast, deliver quality, and communicate well. Always responsive and proactive, they don’t just complete tasks—they find solutions. If you need a reliable partner for a Shopify project, I highly recommend them. You won’t have any issues working with them.
ticoAfter the migration, the client doubled their online sales, and their site became more stable and easier to use. Crocode utilized modern technologies and practices to deliver a top-notch product. They also paid close attention to the client's needs, which was key to ensuring a smooth collaboration.
Besu OylerFounder, Enlisted DesignWith the Crocode team's expertise, the store started loading approximately 40% faster, increasing sales conversion rates by around 25%. The team communicated effectively through Telegram and Zoom and completed the tasks on time. Their expertise on the subject stood out.
Igor NechytayloProject Manager, RaDevsThe client is delighted with Crocode's high-quality work. Crocode leads a flexible, transparent, and strategic process, using Zoom, Google Meet, and Slack as their main tools. The client also praises their expertise and ability to meet their needs.
Executive, Custom Software Development CompanyThe site Crocode built is good-looking and fast, reducing page loading times from 10 seconds to less than half a second. The team leads a good project management process, communicating effectively and staying on budget. Their thorough consultation has stood out, inspiring confidence in the client.
Head of Business of Development, AdexinCrocode delivered detailed wireframes and plans that the client's developers used as a foundation for the mobile version of their platform. Though not all ideas were used, the design gave the client a clear direction, saving them from making huge mistakes and streamlining their development process.
Jake WoodCEO, GroundswellCrocode delivered a site that loads quickly and provides a smooth experience for end customers. The client can now push out new content, update pages, and tweak layouts without touching code. Crocode has organized the project well, communicated clearly and consistently, and paid attention to detail.
Lee WallachFounder & CEO, Home AppétitCrocode delivered a high-quality Shopify store that met the client's complex requirements. The team communicated effectively, was responsive, and kept things moving. The client was impressed with Crocode's genuine investment in the project and their ability to understand the client's business.
Nathan JordanFounder, Caraway HomeCrocode delivered websites that functioned smoothly and without issues. The team had an efficient and well-structured project management approach. They collaborated through Slack and Trello and maintained clear and timely communication. Their professionalism and reliability stood out.
Ruth ZisserFounder, RUTI INC.Crocode delivered a site that loaded faster, was more user-friendly, and resulted in an 11% increase in mobile sales and a lower cart abandonment rate. The team had excellent project management, met deadlines, and adapted to changes. Their attention to detail and genuine interest stood out.
Bianca PadilliaFounder, CarewellThe website ran smoothly and was properly optimized. About 80% of the tracked target keywords ranked on the first page of search results. Crocode managed the engagement well and delivered everything on time. Their communication skills also impressed the client
Oleksandr VesilykWebpromoThey did this job well. No complaints on my end.
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Ankit GuptaRelaxe.coKind manner, neat work, the programming of our tool was done quickly and uncomplicatedly.
Katharine BitzerRemaerVery talented Frontend developer, fantastic CSS skills, completed all allocated tasks on time. Would highly recommend & looking forward together in the future
Dean MaslicMITRE10