SienaHome: Luxury Home Goods Store Development
Shopify Custom Theme Design & Development
SienaHome: Luxury Home Goods Store Development
Shopify Custom Theme Design & Development
The Brief
Industry
Project
Technology
- HTML
- CSS
- JavaScript
- Shopify Liquid
- PHP
Website
The Challenge of Selling Luxury Online
High-end home goods present unique ecommerce challenges. Customers cannot touch fabrics or see furniture scale in person. Photography must convey quality that justifies premium prices. The shopping experience itself needs to feel luxurious — otherwise, why pay more?
SienaHome struggled with their template-based store. It looked generic compared to competitor sites. Product presentation failed to communicate craftsmanship. The checkout felt utilitarian rather than aspirational. Conversion rates lagged behind industry benchmarks despite strong traffic numbers.
Design Philosophy and Execution
We approached SienaHome as an editorial project rather than a typical ecommerce build. Each page tells a story about living beautifully. Product photography dominates the visual hierarchy. Text supports images rather than competing with them.
The homepage functions like a magazine cover. Hero images rotate seasonally to reflect current collections. Editorial features highlight designer collaborations and artisan workshops. The effect positions SienaHome as a tastemaker — not just another retailer.
Interior pages maintain consistent elegance through careful choices:
- generous padding creates breathing room around content;
- typography pairs a refined serif headline font with clean body text;
- product grids allow asymmetrical layouts for visual interest;
- hover states reveal additional views without requiring clicks;
- color palette stays neutral to complement diverse product styles.
These design decisions create an environment worthy of luxury products. Visitors feel they have entered a curated gallery rather than a generic store.
Room Visualization Tools
Furniture shopping online demands help imagining products in context. Will that sofa fit? Does the color work with existing pieces? We developed a room planner tool that lets customers arrange items virtually. They upload photos of their spaces and place SienaHome products within them.
The augmented reality feature takes visualization further. Mobile users point cameras at empty corners. Products appear at accurate scale in real time. This technology reduces the uncertainty that prevents furniture purchases online.
We also created curated room sets as shopping shortcuts. Customers purchase complete looks designed by SienaHome stylists. Each set coordinates complementary items across categories. Average order values increased 45 percent through these bundled offerings.
Trade Program Integration
Interior designers represent a significant customer segment for luxury home brands. We built a dedicated trade portal within the Shopify store. Professionals apply for accounts and receive special pricing upon approval.
The trade experience differs from consumer shopping in important ways:
- Dual pricing display. Designers see net pricing and suggested retail simultaneously for client quotes.
- Project organization. They create projects and save items for different client presentations.
- Tear sheet generation. Professional specification documents generate automatically.
- Split shipping. Orders route to multiple job sites without complications.
- Extended payment terms. Invoice options extend beyond immediate payment requirements.
Order management for trade accounts handles complexity gracefully. The system tracks designer commissions when clients purchase directly. What once required manual coordination now happens automatically.
Results and Continuing Relationship
SienaHome exceeded revenue targets in their first year on the new platform. Trade program now accounts for 35 percent of sales. Consumer average order value increased significantly. Customer acquisition costs dropped as word-of-mouth grew.
We maintain the SienaHome store through a retainer relationship. Monthly updates introduce new functionality. Recent additions include a fabric sample request system and white-glove delivery scheduling. The platform evolves alongside the brand.
Why customers stay with us for a long time
Shopify web development agency do not work as contractors who just «work out the task», but as partners who think the same way as you, the business owner. For us, not only the process is important, but also the real result: sales growth, customer loyalty, and investment efficiency. That's why we don't just make a website or run ads — we are responsible for making sure that these tools really work for your business.
Security is not a formality for us. We first implement all edits and updates into the test environment to check how they will affect the system. Our analysts study and verify everything beforehand. Backup is enabled by default, and access to critical data is strictly limited. Your business should not suffer because of technical experiments, so we act cautiously but confidently.
And most importantly, we measure success not by the number of pages created or banners launched, but by real business metrics: conversion growth, an increase in the average receipt for marketing, and an increase in the customer's lifetime value (LTV). If this does not happen, we return to the drawing board. Because for our team, a good result is not a completed order, but your satisfied customer and growing profit.
They helped with some customisation on one of our websites and did a good job. The communication is excellent and Max is a talented dev.
Zoofs NZI am very pleased with the new shop feature. Everything has been done exactly as I wanted. It's good to have a partner like Cro Code by your side when you are thinking about developing your shop and want to implement a new feature.
IlalouWe contacted the site for corrections, and we were very satisfied! Everything was done quickly and efficiently. Thank you for the prompt response!
Time CrafterI recently worked with Crocode to rebuild my site, rankingsco.com, and I couldn’t be happier with the results. From start to finish, their team was professional, communicative, and extremely attentive to detail. They handled the full migration from WordPress flawlessly, ensuring every page, post.
RankingsWe worked with this Crocode team to redesign our Shopify site, and honestly — they nailed it. Our products aren’t the easiest to present (we sell professional fertilizers), but they managed to make everything look clear and easy to browse.
FervitaAliaksandr and his team are the ABSOLUTE best. Don't think twice about working with them. Highly specialized, professional, and honest. They only charge you for what they say they will and do the work in a timely and precise manner.
RelaxeI recently worked with a team of web developers CROCODE to set up my custom domain, and I couldn’t be happier with the experience. From start to finish, they were professional, efficient, and incredibly supportive.
Banner Printing San DiegoI’ve worked with CROCODE across several brands and four websites now, and they’ve been consistently great to deal with. Whether it’s design, development, CRO, speed optimisation or maintenance, they’ve covered it all and done it well.
Anthony BaxterFounder, Simply NootropicsVery good work, very helpfull.
Art Forma HomeСrocode is a great Shopify development team. They work fast, deliver quality, and communicate well. Always responsive and proactive, they don’t just complete tasks—they find solutions. If you need a reliable partner for a Shopify project, I highly recommend them. You won’t have any issues working with them.
ticoAfter the migration, the client doubled their online sales, and their site became more stable and easier to use. Crocode utilized modern technologies and practices to deliver a top-notch product. They also paid close attention to the client's needs, which was key to ensuring a smooth collaboration.
Besu OylerFounder, Enlisted DesignWith the Crocode team's expertise, the store started loading approximately 40% faster, increasing sales conversion rates by around 25%. The team communicated effectively through Telegram and Zoom and completed the tasks on time. Their expertise on the subject stood out.
Igor NechytayloProject Manager, RaDevsThe client is delighted with Crocode's high-quality work. Crocode leads a flexible, transparent, and strategic process, using Zoom, Google Meet, and Slack as their main tools. The client also praises their expertise and ability to meet their needs.
Executive, Custom Software Development CompanyThe site Crocode built is good-looking and fast, reducing page loading times from 10 seconds to less than half a second. The team leads a good project management process, communicating effectively and staying on budget. Their thorough consultation has stood out, inspiring confidence in the client.
Head of Business of Development, AdexinCrocode delivered detailed wireframes and plans that the client's developers used as a foundation for the mobile version of their platform. Though not all ideas were used, the design gave the client a clear direction, saving them from making huge mistakes and streamlining their development process.
Jake WoodCEO, GroundswellCrocode delivered a site that loads quickly and provides a smooth experience for end customers. The client can now push out new content, update pages, and tweak layouts without touching code. Crocode has organized the project well, communicated clearly and consistently, and paid attention to detail.
Lee WallachFounder & CEO, Home AppétitCrocode delivered a high-quality Shopify store that met the client's complex requirements. The team communicated effectively, was responsive, and kept things moving. The client was impressed with Crocode's genuine investment in the project and their ability to understand the client's business.
Nathan JordanFounder, Caraway HomeCrocode delivered websites that functioned smoothly and without issues. The team had an efficient and well-structured project management approach. They collaborated through Slack and Trello and maintained clear and timely communication. Their professionalism and reliability stood out.
Ruth ZisserFounder, RUTI INC.Crocode delivered a site that loaded faster, was more user-friendly, and resulted in an 11% increase in mobile sales and a lower cart abandonment rate. The team had excellent project management, met deadlines, and adapted to changes. Their attention to detail and genuine interest stood out.
Bianca PadilliaFounder, CarewellThe website ran smoothly and was properly optimized. About 80% of the tracked target keywords ranked on the first page of search results. Crocode managed the engagement well and delivered everything on time. Their communication skills also impressed the client
Oleksandr VesilykWebpromoThey did this job well. No complaints on my end.
Michael ToremObviously WirelessCrocode is an exceptionally talented and conscious team of the work they're doing. Always responsible, professional, and most importantly cares about doing great work.Don't wait, hire them!
Ankit GuptaRelaxe.coKind manner, neat work, the programming of our tool was done quickly and uncomplicatedly.
Katharine BitzerRemaerVery talented Frontend developer, fantastic CSS skills, completed all allocated tasks on time. Would highly recommend & looking forward together in the future
Dean MaslicMITRE10