DrinkTMRW: Headless Shopify Store for a Science-Based Supplement Brand
Shopify Custom Theme Design & Development
DrinkTMRW: Headless Shopify Store for a Science-Based Supplement Brand
Shopify Custom Theme Design & Development
The Brief
Industry
Project
Technology
- HTML
- CSS
- JavaScript
- Shopify Liquid
Website
What DrinkTMRW Needed From Their New Platform
The DrinkTMRW team approached Crocode with clear objectives. Their previous online presence lacked a seamless subscription flow, did not emphasize scientific credibility effectively, and offered limited flexibility for future campaigns or product launches. Key challenges included:
- Establishing trust for science-based supplements through the website.
- Driving first-time purchases and recurring subscriptions.
- Supporting subscription-based supplement ecommerce and multi-user subscription options.
- Ensuring mobile-first UX and conversion-focused Shopify design.
- Building a platform that could scale with product line expansion and marketing campaigns.
The project required not just a Shopify theme but a fully custom headless development for a supplement brand, integrating subscription management, advanced analytics, and preorder functionality.
Technical Solutions Implemented
Headless Shopify Hydrogen Architecture
To meet performance and flexibility goals, we implemented a Shopify headless store development approach using Hydrogen:
- Server-Side Rendering (SSR) with React for faster page loads and SEO-friendly content.
- GraphQL and Storefront API integration to minimize requests and optimize data fetching.
- Custom frontend development allowing flexible, conversion-driven layouts.
- Deployment via Oxygen, Shopify’s hosting infrastructure, ensuring scalability and reliability.
This approach enabled DrinkTMRW to handle complex user flows, including subscriptions, preorders, and promotional campaigns, without the constraints of a standard Shopify theme.
UX/UI and Conversion Optimization (CRO)
We designed the platform around Shopify CRO best practices for nutraceutical ecommerce:
- Product pages emphasized the value proposition, ingredient transparency, and trust factors like certifications and expert endorsements.
- Simplified checkout and subscription flows reduced friction and cognitive load.
- Mobile-first layout ensured accessibility and ease of use on smartphones and tablets.
- Landing pages were structured to support marketing campaigns, optimizing for conversions and subscription sign-ups.
The result is a storefront where users quickly understand product benefits and can seamlessly subscribe or purchase.
Subscription Management and Retention
Integration with SKIO enabled advanced subscription ecommerce for supplements:
- Recurring orders with flexible intervals.
- Multi-user subscription management for households or shared plans.
- Loyalty program integration and retention-focused workflows.
- Customer portal for easy subscription management.
Subscriptions became a core driver of LTV optimization, turning first-time buyers into loyal recurring customers.
Reviews and Social Proof
We integrated Okendo to build social proof and trust:
- Collect and display user reviews and ratings.
- Support for user surveys to highlight product effectiveness.
- Enhanced credibility on product pages to improve conversions.
By leveraging customer feedback, the site effectively communicates authenticity and quality.
Marketing Automation
Klaviyo integration enabled Shopify email marketing automation:
- Welcome flows for new customers.
- Abandoned cart recovery sequences.
- Retention campaigns targeted at subscription users.
- Segmentation for personalized, behavior-driven messaging.
This integration supports both customer acquisition and ongoing retention, crucial for subscription-based health supplement ecommerce.
Analytics and Data-Driven Optimization
We implemented comprehensive analytics to support Shopify data-driven CRO:
- Event tracking via GA4, Meta Pixel, Microsoft Clarity, and GTAG.
- Heatmaps and session recordings for behavioral insights.
- Centralized dashboard for marketing and performance monitoring.
- Data aggregation enabling precise ecommerce conversion analytics and informed decision-making.
This system allows DrinkTMRW to continuously optimize product pages, landing pages, and subscription funnels.
Preorder and Demand Management
To support new product launches, we developed a Shopify preorder system:
- Preorder setup for upcoming supplement products.
- Waitlist management to engage interested customers before launch.
- Marketing tools for product drops, campaigns, and early access.
This infrastructure ensures that high-demand launches are smooth and predictable, maximizing revenue opportunities.
The Result: A Modern, Scalable Shopify Store for Nutraceuticals
The DrinkTMRW store now delivers a premium wellness supplement ecommerce experience:
- Fast, headless Shopify Hydrogen development ensures performance and scalability.
- Conversion-focused UX/UI design drives purchases and subscriptions.
- Integrated SKIO subscriptions and Klaviyo flows maximize retention and LTV.
- Transparent product storytelling and Okendo reviews build trust and authority.
- Analytics and tracking support ongoing data-driven optimization.
By combining custom Shopify development with a subscription-ready, headless architecture, Crocode provided DrinkTMRW with a robust platform to grow their business, engage customers, and scale globally. This project demonstrates how Shopify headless development for a supplement brand can merge technical excellence, UX strategy, and ecommerce performance into a single, cohesive experience.
Why customers stay with us for a long time
Shopify web development agency do not work as contractors who just «work out the task», but as partners who think the same way as you, the business owner. For us, not only the process is important, but also the real result: sales growth, customer loyalty, and investment efficiency. That's why we don't just make a website or run ads — we are responsible for making sure that these tools really work for your business.
Security is not a formality for us. We first implement all edits and updates into the test environment to check how they will affect the system. Our analysts study and verify everything beforehand. Backup is enabled by default, and access to critical data is strictly limited. Your business should not suffer because of technical experiments, so we act cautiously but confidently.
And most importantly, we measure success not by the number of pages created or banners launched, but by real business metrics: conversion growth, an increase in the average receipt for marketing, and an increase in the customer's lifetime value (LTV). If this does not happen, we return to the drawing board. Because for our team, a good result is not a completed order, but your satisfied customer and growing profit.
They helped with some customisation on one of our websites and did a good job. The communication is excellent and Max is a talented dev.
Zoofs NZI am very pleased with the new shop feature. Everything has been done exactly as I wanted. It's good to have a partner like Cro Code by your side when you are thinking about developing your shop and want to implement a new feature.
IlalouWe contacted the site for corrections, and we were very satisfied! Everything was done quickly and efficiently. Thank you for the prompt response!
Time CrafterI recently worked with Crocode to rebuild my site, rankingsco.com, and I couldn’t be happier with the results. From start to finish, their team was professional, communicative, and extremely attentive to detail. They handled the full migration from WordPress flawlessly, ensuring every page, post.
RankingsWe worked with this Crocode team to redesign our Shopify site, and honestly — they nailed it. Our products aren’t the easiest to present (we sell professional fertilizers), but they managed to make everything look clear and easy to browse.
FervitaAliaksandr and his team are the ABSOLUTE best. Don't think twice about working with them. Highly specialized, professional, and honest. They only charge you for what they say they will and do the work in a timely and precise manner.
RelaxeI recently worked with a team of web developers CROCODE to set up my custom domain, and I couldn’t be happier with the experience. From start to finish, they were professional, efficient, and incredibly supportive.
Banner Printing San DiegoI’ve worked with CROCODE across several brands and four websites now, and they’ve been consistently great to deal with. Whether it’s design, development, CRO, speed optimisation or maintenance, they’ve covered it all and done it well.
Anthony BaxterFounder, Simply NootropicsVery good work, very helpfull.
Art Forma HomeСrocode is a great Shopify development team. They work fast, deliver quality, and communicate well. Always responsive and proactive, they don’t just complete tasks—they find solutions. If you need a reliable partner for a Shopify project, I highly recommend them. You won’t have any issues working with them.
ticoAfter the migration, the client doubled their online sales, and their site became more stable and easier to use. Crocode utilized modern technologies and practices to deliver a top-notch product. They also paid close attention to the client's needs, which was key to ensuring a smooth collaboration.
Besu OylerFounder, Enlisted DesignWith the Crocode team's expertise, the store started loading approximately 40% faster, increasing sales conversion rates by around 25%. The team communicated effectively through Telegram and Zoom and completed the tasks on time. Their expertise on the subject stood out.
Igor NechytayloProject Manager, RaDevsThe client is delighted with Crocode's high-quality work. Crocode leads a flexible, transparent, and strategic process, using Zoom, Google Meet, and Slack as their main tools. The client also praises their expertise and ability to meet their needs.
Executive, Custom Software Development CompanyThe site Crocode built is good-looking and fast, reducing page loading times from 10 seconds to less than half a second. The team leads a good project management process, communicating effectively and staying on budget. Their thorough consultation has stood out, inspiring confidence in the client.
Head of Business of Development, AdexinCrocode delivered detailed wireframes and plans that the client's developers used as a foundation for the mobile version of their platform. Though not all ideas were used, the design gave the client a clear direction, saving them from making huge mistakes and streamlining their development process.
Jake WoodCEO, GroundswellCrocode delivered a site that loads quickly and provides a smooth experience for end customers. The client can now push out new content, update pages, and tweak layouts without touching code. Crocode has organized the project well, communicated clearly and consistently, and paid attention to detail.
Lee WallachFounder & CEO, Home AppétitCrocode delivered a high-quality Shopify store that met the client's complex requirements. The team communicated effectively, was responsive, and kept things moving. The client was impressed with Crocode's genuine investment in the project and their ability to understand the client's business.
Nathan JordanFounder, Caraway HomeCrocode delivered websites that functioned smoothly and without issues. The team had an efficient and well-structured project management approach. They collaborated through Slack and Trello and maintained clear and timely communication. Their professionalism and reliability stood out.
Ruth ZisserFounder, RUTI INC.Crocode delivered a site that loaded faster, was more user-friendly, and resulted in an 11% increase in mobile sales and a lower cart abandonment rate. The team had excellent project management, met deadlines, and adapted to changes. Their attention to detail and genuine interest stood out.
Bianca PadilliaFounder, CarewellThe website ran smoothly and was properly optimized. About 80% of the tracked target keywords ranked on the first page of search results. Crocode managed the engagement well and delivered everything on time. Their communication skills also impressed the client
Oleksandr VesilykWebpromoThey did this job well. No complaints on my end.
Michael ToremObviously WirelessCrocode is an exceptionally talented and conscious team of the work they're doing. Always responsible, professional, and most importantly cares about doing great work.Don't wait, hire them!
Ankit GuptaRelaxe.coKind manner, neat work, the programming of our tool was done quickly and uncomplicatedly.
Katharine BitzerRemaerVery talented Frontend developer, fantastic CSS skills, completed all allocated tasks on time. Would highly recommend & looking forward together in the future
Dean MaslicMITRE10