Arcus: Outdoor Equipment Store on Shopify
Shopify Custom Theme Design & Development
Arcus: Outdoor Equipment Store on Shopify
Shopify Custom Theme Design & Development
The Brief
Industry
Project
Technology
- HTML
- CSS
- JavaScript
- Shopify Liquid
- PHP
Website
Meeting the Needs of Outdoor Enthusiasts
Outdoor gear shoppers research exhaustively before spending. They compare weight measurements down to grams. They read waterproof ratings and temperature ranges carefully. Generic product descriptions fail these customers completely — they'll just go somewhere else.
Arcus came to us frustrated with their existing platform. Product data spread across inconsistent formats. Filtering options missed critical attributes like pack volume and insulation type. The search function returned irrelevant results too often.
Structured Product Information Architecture
We rebuilt the entire product data model from scratch. Every category received custom attribute sets matching how customers actually shop. Tents display capacity, seasonality, and packed dimensions prominently. Sleeping bags show temperature ratings and fill power clearly. No guessing required.
The comparison tool lets shoppers evaluate multiple products side by side. Specifications align in rows for easy scanning. Differences highlight automatically. This feature reduced return rates — customers choose correctly the first time when they have proper information.
Our information architecture included these specialized components:
- gear compatibility matrices showing what works together;
- weight calculators for building complete kit lists;
- size guides with measurement instructions for apparel;
- care instructions accessible from every product page;
- warranty information displayed with claim procedures.
These tools transform shopping from guesswork into informed decision-making. Customers trust Arcus because they receive complete information upfront.
Visual Treatment for Adventure Products
Outdoor gear photography needs to convey durability and performance. We established photo standards showing products in actual use conditions. Tents appear pitched in varied terrain. Backpacks display properly loaded and worn. Customers see what they're actually buying.
Homepage features rotating adventure imagery that inspires purchase motivation. Video content shows gear tested in demanding environments. User-submitted photos create community connection and social proof.
Color choices throughout reflect natural environments. Earth tones dominate the palette. Accent colors come from technical fabrics in the product line. Typography feels sturdy without being heavy. The overall effect suggests capability and reliability.
Technical Performance Optimization
Outdoor enthusiasts often shop from areas with poor connectivity — planning next weekend's trip from a cabin, maybe. We optimized aggressively for slow network conditions. Images compress intelligently based on connection speed. Critical content loads first while secondary elements follow.
The optimization work addressed specific performance challenges:
- Progressive image loading. Thumbnails appear immediately with full resolution loading in background.
- Content prioritization. Essential product specs render before supplementary materials.
- Offline capability. Previously viewed products remain accessible when signal drops.
- Connection detection. System adjusts asset quality based on current bandwidth.
- Aggressive caching. Repeat visits load nearly instantly from local storage.
Page speed scores consistently reach 90 or above on mobile. This performance advantage helps search rankings and reduces bounce rates.
Integration with Expedition Planning
Arcus serves both casual hikers and serious expeditions. We built a trip planning module that helps customers prepare properly. They enter destination, duration, and activity type. The system generates gear checklists they can shop directly.
Group ordering functionality supports organized trips. Leaders create shared carts that team members contribute to. Bulk discounts apply automatically at quantity thresholds. Shipping consolidates to single addresses for departure points.
This planning integration drives significant order value increases. Customers who use the trip planner spend three times more than average. They return frequently as new adventures require additional equipment. Arcus expanded internationally following the Shopify migration — multi-language support and localized shipping options reduced cart abandonment from overseas visitors.
Why customers stay with us for a long time
Shopify web development agency do not work as contractors who just «work out the task», but as partners who think the same way as you, the business owner. For us, not only the process is important, but also the real result: sales growth, customer loyalty, and investment efficiency. That's why we don't just make a website or run ads — we are responsible for making sure that these tools really work for your business.
Security is not a formality for us. We first implement all edits and updates into the test environment to check how they will affect the system. Our analysts study and verify everything beforehand. Backup is enabled by default, and access to critical data is strictly limited. Your business should not suffer because of technical experiments, so we act cautiously but confidently.
And most importantly, we measure success not by the number of pages created or banners launched, but by real business metrics: conversion growth, an increase in the average receipt for marketing, and an increase in the customer's lifetime value (LTV). If this does not happen, we return to the drawing board. Because for our team, a good result is not a completed order, but your satisfied customer and growing profit.
They helped with some customisation on one of our websites and did a good job. The communication is excellent and Max is a talented dev.
Zoofs NZI am very pleased with the new shop feature. Everything has been done exactly as I wanted. It's good to have a partner like Cro Code by your side when you are thinking about developing your shop and want to implement a new feature.
IlalouWe contacted the site for corrections, and we were very satisfied! Everything was done quickly and efficiently. Thank you for the prompt response!
Time CrafterI recently worked with Crocode to rebuild my site, rankingsco.com, and I couldn’t be happier with the results. From start to finish, their team was professional, communicative, and extremely attentive to detail. They handled the full migration from WordPress flawlessly, ensuring every page, post.
RankingsWe worked with this Crocode team to redesign our Shopify site, and honestly — they nailed it. Our products aren’t the easiest to present (we sell professional fertilizers), but they managed to make everything look clear and easy to browse.
FervitaAliaksandr and his team are the ABSOLUTE best. Don't think twice about working with them. Highly specialized, professional, and honest. They only charge you for what they say they will and do the work in a timely and precise manner.
RelaxeI recently worked with a team of web developers CROCODE to set up my custom domain, and I couldn’t be happier with the experience. From start to finish, they were professional, efficient, and incredibly supportive.
Banner Printing San DiegoI’ve worked with CROCODE across several brands and four websites now, and they’ve been consistently great to deal with. Whether it’s design, development, CRO, speed optimisation or maintenance, they’ve covered it all and done it well.
Anthony BaxterFounder, Simply NootropicsVery good work, very helpfull.
Art Forma HomeСrocode is a great Shopify development team. They work fast, deliver quality, and communicate well. Always responsive and proactive, they don’t just complete tasks—they find solutions. If you need a reliable partner for a Shopify project, I highly recommend them. You won’t have any issues working with them.
ticoAfter the migration, the client doubled their online sales, and their site became more stable and easier to use. Crocode utilized modern technologies and practices to deliver a top-notch product. They also paid close attention to the client's needs, which was key to ensuring a smooth collaboration.
Besu OylerFounder, Enlisted DesignWith the Crocode team's expertise, the store started loading approximately 40% faster, increasing sales conversion rates by around 25%. The team communicated effectively through Telegram and Zoom and completed the tasks on time. Their expertise on the subject stood out.
Igor NechytayloProject Manager, RaDevsThe client is delighted with Crocode's high-quality work. Crocode leads a flexible, transparent, and strategic process, using Zoom, Google Meet, and Slack as their main tools. The client also praises their expertise and ability to meet their needs.
Executive, Custom Software Development CompanyThe site Crocode built is good-looking and fast, reducing page loading times from 10 seconds to less than half a second. The team leads a good project management process, communicating effectively and staying on budget. Their thorough consultation has stood out, inspiring confidence in the client.
Head of Business of Development, AdexinCrocode delivered detailed wireframes and plans that the client's developers used as a foundation for the mobile version of their platform. Though not all ideas were used, the design gave the client a clear direction, saving them from making huge mistakes and streamlining their development process.
Jake WoodCEO, GroundswellCrocode delivered a site that loads quickly and provides a smooth experience for end customers. The client can now push out new content, update pages, and tweak layouts without touching code. Crocode has organized the project well, communicated clearly and consistently, and paid attention to detail.
Lee WallachFounder & CEO, Home AppétitCrocode delivered a high-quality Shopify store that met the client's complex requirements. The team communicated effectively, was responsive, and kept things moving. The client was impressed with Crocode's genuine investment in the project and their ability to understand the client's business.
Nathan JordanFounder, Caraway HomeCrocode delivered websites that functioned smoothly and without issues. The team had an efficient and well-structured project management approach. They collaborated through Slack and Trello and maintained clear and timely communication. Their professionalism and reliability stood out.
Ruth ZisserFounder, RUTI INC.Crocode delivered a site that loaded faster, was more user-friendly, and resulted in an 11% increase in mobile sales and a lower cart abandonment rate. The team had excellent project management, met deadlines, and adapted to changes. Their attention to detail and genuine interest stood out.
Bianca PadilliaFounder, CarewellThe website ran smoothly and was properly optimized. About 80% of the tracked target keywords ranked on the first page of search results. Crocode managed the engagement well and delivered everything on time. Their communication skills also impressed the client
Oleksandr VesilykWebpromoThey did this job well. No complaints on my end.
Michael ToremObviously WirelessCrocode is an exceptionally talented and conscious team of the work they're doing. Always responsible, professional, and most importantly cares about doing great work.Don't wait, hire them!
Ankit GuptaRelaxe.coKind manner, neat work, the programming of our tool was done quickly and uncomplicatedly.
Katharine BitzerRemaerVery talented Frontend developer, fantastic CSS skills, completed all allocated tasks on time. Would highly recommend & looking forward together in the future
Dean MaslicMITRE10